→ 29 Aug 13 at 10 pm
To be included in their corporate branding, The Dyslexia Centre needed to realise; a logo, business cards, letterhead and compliment slip. As an established business they’d never had a logo and had no personal preference with regards to colour or style but provided details of their competitors so I could do a little research. At first I thought having complete freedom with their brand would be a hindrance, having no starting point but as a dyslexic myself I felt a certain attachment to the business and applied my own personal experience. When I attended specialist dyslexic education I felt my horizons broaden and doors open. I produced 5 ideas that reflected my experiences for The Dyslexia Centre to choose from. The final idea chosen by The Dyslexia Centre represented an open door.
→ 29 Aug 13 at 7 pm
Indie music label, Long Haired Music came to me asking for artwork for their soon to be released E.P by upcoming band Red Light Return, “Charm Karma”. I was given complete freedom to interpret the EP title and band’s name however I saw fit. I’d come up with a narrative inspired by the combination of the band’s name and the E.P title. I imagined a story in which a woman forced into prostitution (Red Light), had reincarnated as a butterfly (Return) because she had done good in her life despite her occupation. Therefore all the wrongs in her life had been supernaturally righted. (Charm Karma). This sort of creative freedom doesn’t come very often and as a result I spent a lot of time thinking enthusiastically about the brief, or lack of. The style of the cover was influenced byLeif Podhajsky’s work.
→ 29 Aug 13 at 6 pm
BSkyB approached me after seeing my work on display at D&AD in London this July (2013). They gave me a sample track and the title of their album of backing music for film and TV and asked me to develop some album art. I went with my gut instinct with regards to the idea of painting a lion. To produce the image I first sketched out a few different lion based topographies in pencil and paper, eventually I decided upon the close up framing you see below. I drew up my original draft sketch into a hyper detailed pencil drawing before scanning it in. To replicate the detail in the original pencil drawing I painted each individual hair on the lions face, then accentuated them using masked contrast layers to give the HDR effect you see in the final image.
→ 28 Aug 13 at 9 pm
Sometimes the hardest client to satisfy is yourself. Having no limitations or guidelines is often the biggest hindrance on our creative output. D5 Media is one third my brain child. As a collective we undertake creative projects and as art director it was my responsibility to handle the visual appearance of our branding. I decided our brand should be bold, clear and clean. It should be from a neo-modernist approach. It shouldn’t convey any strong message, the branding should simply label us, we should let our work speak for itself. D.F.I.V.E stands for Design, Film, Illustration & Visual Effects and for the past 17 months we have provided these services at a commercial level.
→ 28 Aug 13 at 6 pm
Blue Mop Audio asked me to develop a brand identity for their company, this identity would be used on their website and future stationery. They produce and edit audio for film and games. I presented 3 ideas for Blue Mop Audio to choose from, all developed from my initial research. The final idea chosen by Blue Mop Audio incorporates a representation of the founders distinctive “Blue Mop” hair style on a microphone and a modernist blue and white colour palette. The branding is simple, bold and distinctive, qualities the company pride themselves in, which shows through in their work. Blue Mop Audio have reported a notable increase in inquiries since they launched their new site and branding.
→ 28 Aug 13 at 5 pm
DIT Consultancy were long established IT Consultants when they came to me for a re-brand. Business was going well but DIT felt their branding was becoming outdated. They needed to keep their existing image but modernise and bring it up to date. Their existing logo used hexagons to denote connectivity, a bit like honeycomb. However the multiple form logo was difficult to work with, its obscure shape made it difficult to place anywhere or balance with text nor was it particularly unique or recognisable. I decided to take the hexagon shape, then exaggerate the connectivity concept by using connecting lines within the shape. Following this I slightly altered their corporate colour palette to give a more complementary aesthetic.